Alyson has been on the Dauphin Ford team since 2021. Officially, she holds the title of Business Development Manager, though she jokingly refers to herself as the “everything else manager” due to her dynamic role within the dealership. A true farm kid at heart, Alyson was born and raised in Dauphin, MB. Despite predictions that she would end up in a big city, she found her way back to the area and now resides on a farm where she and her family grow wheat, canola, and soybeans. She shares her home with her partner in crime Tyson, their son Tennyson, and their three beloved indoor cats—Rolly, Blue, and Chip. Alyson’s educational background includes studies in social sciences and business, but her love for learning has led her to explore a wide variety of disciplines. From operating forklifts to making tacos to leading teams, she believes that every new skill contributes to her well-rounded expertise. What Alyson enjoys most about her job is the variety it brings—no two days are ever the same. She thrives on problem-solving, whether it’s troubleshooting technology, developing marketing strategies, strengthening customer relationships, finding the right new team member, or simply being there for someone who needs support. Her favorite part of her role is working alongside a dedicated team that shares a commitment to excellence, innovation, and success. Passionate about agricultural awareness and supporting local businesses, Alyson is an advocate for promoting community initiatives. Alyson has always been deeply involved in her community. She served on the board of the Dauphin and District (now Parkland) Chamber of Commerce for over a decade, including seven years on the executive committee and three years as president where she won the Executive Committee Award for Outstanding Service to a Local Chamber of Commerce and its Community from the Manitoba Chambers of Commerce. She has also contributed to Dauphin’s Economic Development and Tourism board, the Downtown Development Committee, and has dedicated two decades to 4-H as both a member and leader. Additionally, she has helped inspire young entrepreneurs by teaching business basics through the Junior Achievement program in local elementary schools. These days, she’s taking a well-earned step back from volunteering to focus on making memories with her family and enjoying the adventures that come with it. Outside of work, she enjoys cooking, gardening, and crafting homemade products from scratch—whether that’s raising chickens for eggs, making her own spice blends, or even refining canola oil. Travel is another of her great loves, and she makes it a point to truly immerse herself in the cultures of the countries she visits. Whether it’s trying new and unique foods, experiencing local traditions, or seeking out hidden gems off the beaten path, she embraces every opportunity to learn and connect. Sharing these experiences with her son Tennyson is one of her greatest joys, as she fosters his curiosity and love for adventure through their travels together. Of course, she never forgets to check out a new zipline in every country they explore! Whether she’s supporting her team, strengthening her community, or exploring new horizons, Alyson approaches everything with passion, adaptability, and an adventurous spirit. She thrives on challenges, finds joy in connections, and is always ready for the next exciting chapter—wherever it may take her.Read More
Meet Cary! Cary Fillion is a Sales Manager at Dauphin Ford, joining the team in October 2023. With a career in the automotive industry that began at just 17 years old, Cary has worked in every department of a dealership, starting from washing cars and working his way up. His experience gives him a well-rounded perspective, and he takes pride in helping both his teammates and clients, ensuring their experience is as easy and enjoyable as possible. Cary has a great love for his family, hockey, golf, fishing, and a good belly laugh. In the summer, if you’re looking for Cary, you can check one of two places—the GP golf course or on the boat fishing. Either way, he’s always surrounded by family or friends. An interesting fact about Cary—he played five years of junior hockey in the SJHL and MJHL and continued playing senior hockey until the age of 41, winning the NCHL championship four years in a row. A passionate golfer, he once won the club championship four years in a row as well. He has also dedicated years to coaching hockey, passing on his love for the game to the next generation. With his extensive industry experience, leadership, and love for teamwork, Cary is an invaluable part of the Dauphin Ford team!Read More
Wade Thiele is a Sales Manager at Dauphin Ford, bringing 15 years of experience in the industry to the team. He’s passionate about making customers happy and helping them find the perfect vehicle to fit their needs. Living in Dauphin with his family and pets, Wade stays active in the community by helping coach baseball and enjoying all sports. His extensive experience and dedication to customer satisfaction make him an invaluable part of our team!Read More
Meet Cody! Cody is our Service Manager here at Dauphin Ford and has been a key part of our team since September 2020. Originally from Rorketon, he now lives in Dauphin with his wife and their two young sons. Cody first joined us as the Parts Manager before moving into his current role in the service department. With years of experience in the automotive industry—plus a decade in diamond drilling—he brings a strong technical background and a passion for problem-solving. Whether you need routine maintenance, repairs, or expert advice, Cody and his team are dedicated to keeping your vehicle running smoothly. His favorite part of the job? Working with customers to ensure their vehicles get the care they deserve and seeing the satisfaction on their faces when they drive away with confidence. Outside of work, Cody enjoys cruising with his boys, curling, fishing, and hiking with his family. Next time you're in for service, be sure to say hi—he's always happy to help!Read More
Meet Chris! Chris Searle is our Collision Centre Parts Specialist at Dauphin Ford, and he’s been a valued part of the team for 3 years. Originally from Ochre River, he now lives in Dauphin with his wife. Before joining the automotive industry, Chris built a diverse background in healthcare and hospitality, giving him a strong foundation in customer service and problem-solving. His favorite part of his role is tracking down obsolete parts and accessories and getting a firsthand look at the newest specialty vehicles that come through the shop. Chris has a passion for anything with wheels or an engine, and when he’s not at work, you’ll find him cooking, spending time with the Parkland Mavericks rugby team, or watching movies with his wife. An interesting fact? According to his nieces and nephews, he’s a Lego-building master! With his expertise and enthusiasm, Chris is an important part of our team, always ready to help with even the toughest parts requests!Read More
Meet Cheryl! Cheryl Campbell is an Administrative Clerk at Dauphin Ford, having joined the team in May 2024. Originally from O-Chi-Chak-Ko-Sipi First Nation, she now lives in the RM of Dauphin with her husband, Geordie, and their senior dog, Bailey. With over 30 years of experience in finance and a Business Administration Diploma, Cheryl brings a wealth of knowledge and expertise to her role. She enjoys all aspects of her position, but her favorite part is completing month-end tasks and moving on to the next month—a challenge she finds both rewarding and motivating. Outside of work, Cheryl has a passion for DIY projects and home improvement. She also enjoys playing guitar and singing. She’s a homebody at heart, happiest when spending time at home working on projects or watching home improvement shows. With her dedication, experience, and love for organization, Cheryl is an important part of the Dauphin Ford team!Read More
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Meet Mike! Mike is our Finance Manager here at Dauphin Ford and has been a valued part of the team for 7 years. Originally from Winnipeg, he now lives in Ste. Rose with his family and their dog, Charlie. Before joining the automotive industry, Mike spent three years in Arizona pursuing professional golf. He also has extensive experience in customer service and bartending, which has shaped his passion for working with people. A sports enthusiast, Mike loves golf, trucks, and coaching baseball in his spare time. When he’s not at work, you’ll likely find him on the golf course or keeping busy with his family. His favorite part of the job? Meeting new people, working alongside a great team, and helping customers get into their perfect vehicle. If you have any questions about financing or need help finding a vehicle, give Mike a call—he’s always happy to assist!Read More
Meet Mark! Mark is a Sales Consultant here at Dauphin Ford and has been a valued member of our team for 7 years! Originally from Deloraine, he now lives in Dauphin with his wife, family, and too many pets to count! If you know Mark, you know he has a big heart—especially when it comes to animals! His family is involved in fostering dogs through the Parkland Humane Society, and they've always got a full house of furry friends. Before stepping into the automotive industry, Mark spent 20 years in construction, and he’s still known to lend a hand on projects for friends and family on weekends. A true outdoorsman, he loves hunting, fishing, camping, and spending time at the lake with his family. He also stays busy volunteering with the hockey and baseball organizations his daughters are involved in. Mark’s favorite part of the job? Meeting new people and helping them find the perfect vehicle to fit their needs. If you’re looking for a new ride, give Mark a call—he’s always happy to help!Read More
Meet Spenser! One of our experienced sales consultants at Dauphin Ford, Spenser has been part of the team for 12 years. Originally from Winnipegosis, he now lives in the Dauphin area with his daughter, two labs, and a crew of cats. Before joining the automotive industry, Spenser worked in construction, diamond drilling, and on the pipeline. A true outdoorsman, he loves spending time outside—whether it’s riding quads with his daughter, hunting, golfing, or just enjoying nature. He’s also a great cook and keeps the team stocked with homemade jerky! His favorite part of the job? His co-workers and the excitement of helping customers find their perfect vehicle. A couple of fun facts about Spenser: he can juggle, and he never misses a haircut—every two weeks, like clockwork! If you're in the market for a new ride, give Spenser a call. He’s always happy to help!Read More
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Dale has been a dedicated member of our Ford dealership since 1998, bringing over 25 years of expertise to the team. As a Journeyman Technician with extensive Ford training, his knowledge and experience are invaluable to both his colleagues and customers. With his years of experience and passion for the trade, Dale is a trusted expert who always goes the extra mile!Read More
Andrew has worked at Dauphin Ford since he graduated from high school in 2013. He started in Quick Lane before heading back to school to become a technician and is now our Estimator at the Collision Center. Andrew completed his certification and is a Red Seal Automotive Technician. His knowledge and expertise will bring a whole new dynamic to automotive collision repairs at our shop. Andrew is married and enjoys spending time with his wife, children, and friends. He also enjoys spending time outdoors hunting and fishing. His favorite part of his job is seeing the extent of damage on a large claim.Read More
Austin joined our Quick Lane team in 2016 after graduating from DRCSS, and his passion for the automotive industry has only grown since. A dedicated outdoorsman, he loves hunting and fishing. After years of honing his skills as a Quick Lane Technician, Austin is excited to step into his new role as a Service Technician, where he can continue to learn, grow, and provide top-quality service to our customers. Keep an eye on Austin—his drive and dedication make him a rising star in the industry! Read More
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Dean is an Automotive Painter here at Dauphin Ford, and he’s been an essential part of our team for 8 years. With an educational background in Automotive Refinishing, Dean brings a wealth of expertise to his role. Living in Dauphin with his wife and children, Dean enjoys spending his time off outdoors. In the summer, you’ll find him boating at the lake, riding Motocross, or enjoying time with his family. In winter, he’s either snowboarding at the ski hill or cruising the snowmobile trails. Dean’s favorite part of his job is making customers happy—he takes great pride in seeing vehicles leave the shop looking like new!Read More
Lil has been a valuable member of our Collision Centre team for 9 years. Currently working as a paint prepper, Lil plays a crucial role in ensuring every vehicle gets a perfect finish. She is a Red Seal painter and completed her education in Automotive Refinishing at Red River College. Originally from Ethelbert, Lil now resides in Dauphin with her husband and four children. When she’s not working, she loves spending time with her family, whether it’s at home or at the lake in the summer. Lil is passionate about camping and she enjoys camping with just the essentials—food, water, a tent, and fishing rods. Her favorite part of her job is meeting new people and seeing vehicles come in with damage and leave looking brand new. Lil’s dedication and attention to detail make her an essential part of our team!Read More
Meet Wes! A dedicated technician at our Collision Center, Wes has been an essential part of the team for an incredible 39 years. He completed his education in Automotive Collision and Refinishing at Red River College and has been perfecting his craft ever since. Originally from Gilbert Plains, Wes now calls Dauphin home, where he lives with his wife. An avid outdoorsman, he spends his free time fishing, camping, and making memories with family and friends. What does he love most about his job? Helping customers and seeing their excitement when they pick up their vehicle looking brand new. With nearly four decades of experience, Wes takes great pride in delivering top-quality work and ensuring every vehicle leaves the shop in its best condition. If you're ever in need of expert collision repair, you can trust Wes to get the job done right!Read More
Tyson is a talented Collision Center Technician here at Dauphin Ford, and he’s been part of our team since 2007. He started as an apprentice and has since completed his training to become a Red Seal Journeyman. Outside of work, Tyson is the incredibly talented lead singer of Standin' Pat, where he also plays drums and harmonica (self-taught, by the way!). You might have heard him perform at the Watson Arts Centre, Dauphin's Countryfest, or even live on CKDM. When he’s not making music or working, Tyson enjoys a variety of outdoor activities like hiking, camping, biking, and riding his quad. He also has a passion for astronomy and loves spending time with his family. Tyson’s musical talent, combined with his expertise in collision repair, makes him a true standout!Read More
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